The ABCD Story

ABCD bespoke stationery design in the making

Thank you for taking the time to learn more about ABCD. The brand name is an abbreviation for A Becci Clubb Design, Becci is the founder and creative mind behind ABCD. 

Here at ABCD, we design and create bespoke and customised stationery for weddings, occasions and events, as well as personalised prints and products. When it comes to design, we believe the little details and finishing touches make all the difference. 

Based in the sunny (sometimes!) South West, we like to spend lots of time outside exploring. From afternoons spent wandering the countryside and woodland to evenings relaxing by the coast. As a result, most of our designs are inspired by the beautiful world around us. As William Morris said, “Wherever nature works, there will be beauty”, and we couldn’t agree more.

From wedding invitations to personalised gifts, each design begins with an idea – usually inspired by something we’ve seen in our surroundings – and a selection of pencils, paints, and inks. At ABCD, every design is hand-drawn before being completed digitally. Once the designs are perfected and printed the bespoke finishing touches and final embellishments are added by hand. Finally, the stationery or product is beautifully packaged and sent to our customers.

With a wealth of wedding knowledge and expertise, at ABCD we also offer on-the-day wedding and event styling. Over on our blog you will find inspiration for wedding styling and ideas to help you plan your big day. If you would like to discover more about our styling service for your event, please get in touch and we’ll be happy to discuss some ideas with you.

The more I think it over, the more I feel that there is nothing more artistic than to love people… What is done in love is well done.



My garden is my most beautiful masterpiece.


Nature and the natural world is important to us. It is our biggest source of inspiration and without spending time outside amongst towering trees and blossoming flowers we’d be very sad – nothing gets the creative juices going and positivity flowing like a meander in the countryside or a dip in the ocean! And so we do everything that we can to protect it.

Our packaging is either recyclable or compostable (depending on the product you purchase). The inks we use are eco-solvent making them suitable for conventional recycling. And our paper products are 100% recyclable. All of our paper products are FSC certified, meaning they come from carefully managed forests.

Get in touch